Apple is reminding app developers to abide by its new App Tracking Transparency rules before introducing iOS 14.5

Apple has released the guidelines for app developers to follow for its upcoming version of the iOS. The guidelines will go into effect starting April 26.

(Image: Unsplash / William Hook)

HIGHLIGHTS

  • Starting April 26, all apps submitted to the App Store should be built on the Xcode 12 and ‌iOS 14‌ SDK or later.
  • The guidelines for all apps made for iPhone, iPad, and Apple Watch will have to be followed.
  • The update will ask apps to seek explicit permission from iOS users to track their activities.

Apple is set to roll out a serious iOS update to iPhone users next week. Prior to the introduction of iOS 14.5, Apple has now released guidelines for app developers that highlight the requirements for the upcoming iOS.

As is clear in the requirements, all apps delivered to the App Store on April 26 and after must adhere to App Tracking Transparency rules. This means that the apps will have to take explicit permission from iOS users to track their location or activities across all apps.

For this, all apps delivered after the date should be built on the Xcode 12 and iOS 14 SDK or later. No new app that uses older SDK options will be accepted on the App Store. The update will be necessary for all apps made for iPhone, iPad, and Apple Watch.

Apple says app developers will have to mention any kind of tracking done by their app on the App Store Privacy Information section of the product page. They will also have to specify the reason for the tracking function and the purpose for which the data will be used. The app will then be reviewed and allowed to perform the function only after getting AppTrackingTransparency permission.

Of course, these are not the only criteria for listing any app on the App Store. This, however, comes as a major update that has been in discussions for some time now. The update has been the reason for a major diff between Apple and the social media giant Facebook.

The new rules from Apple restrict data collection from apps of general consumer activities performed on iPhone. Apps tend to collect data from several user activities on the phone and not just when they are in use. They then use this data for targeted ads to consumers across platforms.

With the new login in place, apps will not be able to do so, and this almost certainly means a loss in revenue generated from the targeted advertising segment.

Several companies operating on iOS, with Facebook being the top voice among them, opposed the changes proposed by Apple. Facebook even ran full-length newspaper ads against the upcoming iOS update.

However, Apple has kept to its decision to improve privacy levels for iPhone users and is now closer than ever to rolling out the iOS update. Stay tuned to this space to know everything new that the iOS 14.5 brings to iPhones next week.

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