Apple is restarting the iMac with a stunning new look, more power and plenty of surprises

This is the update that many Mac fans have been waiting for with Apple finally restarting its desktop computer. Yes, the iMac has received a complete overhaul with a new look, Apple M1 processor and even Touch ID in the wireless keyboard. Like the original computer launched back in 1998, this 2021 machine comes in seven fruit colors including green, yellow, orange, pink, purple, blue and silver.

The new look also extends to the screen with the updated 24-inch Retina 4.5K display reducing the bezels and now pushing closer to the edge of the case meaning you get more space for your content. This new display also features Apple’s clever True Tone technology, which automatically adjusts the color temperature as the environment changes for a more natural viewing experience and has a reflective cover to make viewing in all lighting conditions better. For evening binge drinking there are 1.3 million pixels and over a billion colors, and your eyes will be treated with 500 nits of brightness meaning you should be able to see content even in a sun room.

Apple is making a big noise about the sleek new look of its iMac but don’t think for one minute that this thin design means less power. That’s because the aluminum casing inside is the latest M1 processor that Apple says will bring better performance. In fact, the company boasts that for some apps like Affinity Photo and Photoshop, users will see up to 85 percent faster CPU performance and up to 2x faster GPU performance.

To further boost the experience of using the iMac further are six Dolby Atmos-powered speakers, much better studio IDs and a 1080p Face ID camera that should help boost those all-important Zoom calls. That boost web cam is something that many have long wanted so it’s great to see Apple finally bringing this upgrade to its latest Mac.

In the rear case there are two Thunderbolt ports for high-speed data transfer, which give customers high-performance options to connect to more devices, including support for up to 6K display.

Finally a keyboard update with some options now comes with Touch ID technology for an easy way to unlock the iMac and buy online using Apple Pay. The keyboard and mouse are also color-matched to the Mac itself.

“M1 is a huge step forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the innovative M1 chip,” said Greg Joswiak, senior vice president of Apple Worldwide Marketing.

“With its stunning design in seven stunning colors, its 4.5K Retina immersive display, the best camera, photos, and speakers ever in Mac, and Touch ID, along with the incredible M1 performance and macOS Big Sur power, it New iMac takes everything people love about iMac to a whole new level. ”

Apple says the new 24-inch iMac is available to order starting Friday, April 30, on apple.com and in the Apple Store app. It will start reaching customers and will be available at select Apple Store locations and through Apple Authorized Resellers starting in the second half of May.

An iMac with a 7-core GPU starts at £ 1,249 and is available in green, pink, blue and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, a Magic Keyboard, and Magic Mouse.

An iMac with an 8-core GPU starts at £ 1,499 and is available in green, yellow, orange, pink, purple, blue and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB 3 ports, a Magic Keyboard with Touch ID, Magic Mouse, and Ethernet.

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