Aryan Case: Byju suspends Shah Rukh Khan ads after Twitter storm | Hindi Film News

BENGALURU: Byju’s is temporarily suspending ads featuring its brand ambassador, Bollywood star Shah Rukh Khan, sources told TOI.

This follows a Twitter storm over the continued use of online learning company Shah Rukh at a time when his son Aryan Khan has been remanded in judicial custody for an alleged drug use. An email sent to Byju’s did not receive a response until press time.

Khan has been a brand ambassador for Byju since 2017. More recently, he has been promoting the company’s live online tutoring initiative called Byju’s Classes. A TV ad was launched on it alongside IPL last year focusing on personalized after-school learning solutions.

Khan endorses several other brands as well, including Big Basket and Reliance Jio. But Byju’s has been the one most attacked on Twitter because it caters to children and the issue is about his son and his drugs.

Byju’s is India’s most valuable startup. It recently raised $ 300 million in funding that priced it at $ 18 billion. The company has 100 million students on its free platform and seven million paid subscribers. Founder Byju Raveendran saw its wealth rise 19% this year to Rs 24,300 crore, according to the latest IIFL Wealth IIFL Wealth IIL List.