Disney + Hotstar accounted for 30% of its global parent’s total subscription base in December, double the 15% figure in August, as Indians flocked to the video streaming app for sports and movies from big budget, backed by a partnership with wireless operator Reliance Jio that expanded its reach in the interior.
While Disney + surpassed 86.8 million global subscribers, 26.8 million of them were Disney + Hotstar users from India, Walt Disney said on its 2020 Investor Day on Friday. Disney +, part of the US media and entertainment conglomerate The Walt Disney Co., runs the Disney + Hotstar streaming platform in India.
By contrast, Netflix, the competing US streaming service provider, is estimated to end the year with 4.6 million paid subscribers in India, according to a recent analysis by Media Partners Asia, an independent research and advisory service provider. and consulting in the media, telecommunications, sports and entertainment industries in Asia Pacific.
Overall, Disney reported 137 million paid subscriptions across all of its direct-to-consumer services like Hulu, ESPN +, and Disney +.
The company expects to reach 300-350 million subscribers by fiscal 2024.
“We are in a unique position for India due to the rapid growth of the middle class and its purchasing power,” said Rebecca Campbell, president of international operations and direct-to-consumer at Walt Disney, also citing Disney’s link to Reliance Jio.