Dubai is open for business and tourism, and Emirates wants the world to know this. Throughout the winter travel season, the airline will run a multi-million dollar global campaign to promote Destination Dubai, including advertising space and key partnerships to provide travelers with additional value.
The airline has also partnered with the Dubai Tourism and Commercial Marketing Department (Dubai Tourism) in a promotion to offer complimentary stays at the five-star JW Marriott Marquis to all Emirates customers visiting Dubai from 6 December 2020 through February 28, 2021.
Courtesy of Dubai Tourism and Emirates, the airline’s Economy Class passengers will receive a free night’s stay, while First or Business Class passengers can enjoy two complimentary nights at the conveniently located modern JW Marriott Marquis close to attractions like the Dubai Mall. Burj Khalifa and the Dubai Opera.
“The remarkable vision and leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, has been a great source of inspiration to all of us, leading to a management decisive and efficient part of the pandemic and finally pave the way for the reopening of the city to tourists in July. Since then, Dubai has seen a steady increase in visitors, backed by comprehensive measures to safeguard the well-being of our guests. Starting in 2021, Dubai will continue to strengthen its offerings for business and leisure visitors with the launch of new facilities and attractions, as well as the return of world-class conferences, events and festivals, including the iconic Dubai Shopping Festival, and the first World Expo to be held in this region. We are pleased to be working closely with our strategic partner Emirates on their latest global campaign as we look forward to welcoming international travelers to make Dubai their preferred destination this winter, ”said Helal Saeed Almarri, Director General of the Department of Tourism and Dubai Commerce. Marketing (Dubai Tourism).
Adnan Kazim, Emirates Commercial Director, said: “Dubai continues to be one of the most attractive global destinations and we see great interest and steady growth in bookings to Dubai from our entire network and in particular from Europe. With our latest campaign, we aim to rekindle the magic of travel and make Dubai top of mind for people around the world looking for a winter getaway. “
-waheedabbas@khaleejtimes.com
Staff reporter