hotstar subscribers: Hotstar now accounts for 30% of the Disney + member base, has around 26 million subscribers

Disney + Hotstar subscribers accounted for 30% of Disney + ‘s subscriber base of 86.8 million as of December 2, 2020, said Rebecca Campbell, president of Disney’s International Operations and Consumer Direct segment on annual investor day from the company on Thursday.

This effectively means that Hotstar has around 26 million subscribers, adding nearly 7.5 million paid members in the last two months. The service had about 18.5 million subscribers for the quarter ended September, Disney revealed last month. India represents the majority of the service’s subscriber base, which entered Indonesia in early September and Singapore last month.

The growth was likely due to the thirteenth edition of the Indian Premier League cricket tournament that ended last month. The service had generated average revenue of $ 2.19 per user in India in the quarter ending September, the company revealed last month.

Read: Almost half of Indian viewers watched IPL 2020

“With a rapidly growing middle class, India is a promising market opportunity and we are uniquely positioned to succeed in the country due to our existing presence with Star TV and Hotstar,” Campbell said in his presentation. He also noted that Disney + Hotstar currently offers content in seven Indian languages ​​and adds around 17,000 hours of original local programming each year.

“This strategy is our template for other South Asian markets that are also driven by local content and mobile consumption, with Indonesia being the first market,” he said.

In India, Disney + Hotstar competes with gamers like Netflix, Amazon Prime Video, Essel Group’s Zee5, Times Internet’s * MX Player, Sony Pictures Network’s Sony LIV, Viacom18’s Voot, and Reliance-backed ALT Balaji, among others.

New Star Brand Streaming Service

During investor day, Disney also revealed more details about its upcoming international direct-to-consumer general entertainment offering under the Star brand.

Building on the success of Disney + Hotstar in India and Indonesia and Disney + around the world, the entertainment conglomerate will offer the service through two different brands, Star and Star +, depending on the market.

In some markets, including Europe, Canada, Australia and New Zealand, among others, Star will be available as a dedicated hub within the Disney + app starting February 23, 2021. The company will increase the Disney + price of 6, € 99 to € 8.99. in Europe with a “similar adjustment” in other markets to reflect this content expansion. The service will also be available in Japan and South Korea in late 2021.

The service will include television series from its own brands such as Disney Television Studios and FX, films from Disney and 21st Century Fox libraries, and exclusive local original content.

In Latin America, the service will launch as a standalone Star + service in June 2021. In addition to general entertainment content from Disney studios and local originals, the service will also offer live sports from ESPN, including soccer leagues, Grand Slam tennis and others. However, neither of them will have any content licensed from third-party players.

This development comes as Disney recently undertook a major reorganization of its media and entertainment business to prioritize its thriving streaming business, as the ongoing pandemic had crippled all of its other divisions, including the theater and theme park companies.

The entertainment giant said it now has 137 million paid subscribers to its various streaming services, up from 120 million in the quarter ended September. Disney CFO Christine McCarthy said they expect to have between 300-350 million global subscribers on their platforms by the end of fiscal 2024, and 230-260 million subscribers are projected to come from their flagship streaming service Disney +. .

* Disclosure: Times Internet owns ETtech

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