Indians turn to snacking to overcome boredom

Nine out of 10 adults eat more or the same as before the pandemic, according to a global survey by Mondelēz International and The Harris Poll. Of them, 66% ate more snacks, representing a 20% increase from the world average, while 22% said they ate the same.

Indian millennials said they prefer snacks to meals, according to an online survey conducted by The Harris Poll from October 6 to 20 of 6,292 adults around the world. The research covered 12 markets: 508 respondents were from India.

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The poll released Thursday tells the story of a changing eating pattern.

At the top of the encierro, the Indians dedicated themselves to cooking elaborate meals and baking cakes and desserts, since eating outside the home was still prohibited. They also ate more at home.

With the opening of the markets, more and more people are buying snacks.

“We’ve seen that kind of new and interesting ritual emerge at home when people use snacks as a hub to take a break,” said Anil Viswanathan, senior director of marketing (chocolates) at Mondelez India.

Indians eat snacks to improve mood, seek comfort and ease boredom, according to the survey. The pandemic and the subsequent lockdown disrupted sales of consumer packaged goods. Overall, snack and beverage sales fell 6.9% year-on-year during the September quarter after falling more than 25% in the June quarter, market researcher Nielsen said in a November report on the goods sector. fast moving consumer market (FMCG).

This was mainly due to people reducing their consumption of drinks, ice cream, chocolates and snacks outside the home. For chocolates and cookies, consumption outside the home stands at 60% of sales in the category.

Snacks and beverages account for 30% of mass consumer goods sales in India, according to Nielsen. Snacks (cookies, tea, coffee, salty snacks, chocolate, noodles, and confectionery) make up the largest category within the mass consumer goods industry.

Parallel to snacking, there has been a significant shift toward healthier, immune-boosting foods and beverages, such as honey, dried nuts, and teas.

The report noted that 3 out of 4 Indian adults said they depended on snacks for food during the pandemic. Most snack more carefully at home: 80% said they have more control over portions.

“There is this balance between nutrition and indulgence,” Viswanathan said.

“They are gathering snacks to feed themselves, foods that do something for the body and also something for them emotionally; both are playing a role. This is again tied to our strategy of allowing people to have more choice in how they want to snack. “

Shoppers in India also said the lockdown led them to buy and discover more branded snacks online, a trend that is likely to take hold in the future.

More than 70% of those surveyed said they have started to buy snacks online more often than in store or offline, and 8 in 10 plan to continue buying snacks online once the pandemic is over.

With normality returning to life outside the home, consumers are expecting this snacking trend to continue.

More than 80% of those surveyed said they plan to continue eating small snacks throughout the day as they view this as the “new normal” rather than fewer large meals.

Viswanathan said the firm will “wait and see” how many of these trends continue once the pandemic is over.

“Much will evolve. The broader issue around restricted life is bringing up some of these behavioral changes. We feel that when the restricted life disappears, people can go back to doing some things outside the home, “he said.

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