This is a major update: Twitter had today Announced iOS users will now be able to add tweets directly to their Snapchat snaps, providing more options for sharing tweet conversations.
That’s significant because the major social platforms don’t tend to work well together, preferring instead to keep users within their own apps. But tweets are shared everywhere regardless, and it makes logical sense for Twitter to enable expanded tweet sharing, with an official link to the app, as that could help get more Snap users back to Twitter to see the discussion. enlarged.
As you can see from the screenshots above, the new process provides Snapchat as an option within its Twitter sharing tools.
TO share a tweet in your Snap:
- Tap the share icon on a Tweet
- Select the Snapchat icon at the bottom of the share menu to create the tag
- Once shared, the Snap will link to the Tweet on Twitter, where you can see the entire conversation.
Pretty straightforward, and as noted, the key here is that it will bring traffic back to Twitter, providing more tweet sharing functionality as well as a direct connection to the app.
But that is not all…
For some of you on iOS, we will also try sharing a Tweet as a sticker on Instagram. Touch the Instagram icon in the Share Tweet menu to add the Tweet as a tag in a Story.
– Twitter support (@TwitterSupport) December 10, 2020
That is an even greater integration. As pointed out Jane Manchun Wong, Instagram has not provided a direct integration with Twitter since it turned off Twitter card preview support in 2012, making it very difficult to share content between the two apps. Now, it seems that they are fixing bridges, which could facilitate not only tweets on Stories stickers, but also completely new integration options that would allow direct sharing of Instagram posts on Twitter, fully integrated and formatted online.
That is not part of this proposal and may never be. But it would definitely be useful, and with Twitter seemingly now more open to that, it could pave the way for a better connection.
I mean, it’s probably not a very effective growth strategy to prevent users of each application from sharing with each other. Maybe in its early days there was some benefit to such a limitation, but really, now it seems to be better for all three apps to allow more cross-linking as it can help promote your content, without people just taking screenshots. and share it on each one anyway.
Making it more difficult is simply denying the reality of how people use each app, while providing better tools for it has clear benefits of use.
It’s an interesting development either way – for now, the option is only available on iOS, with a limited group getting access to Instagram’s sharing option.